August 11, 2020
This workshop provides an interactive environment where you can learn how to realize the full potential of IRI POS scanner data by applying best practice data analysis techniques to real-world business issues. Using actual examples of IRI reports, you will learn how to uncover new sales opportunities, assess distribution, and analyze promotions and pricing. This course shows you how to follow the roadmap that leads through the data to the insights you need to reach your business goals. With the vast amounts of data available in the market, this course will help you make fact-based decisions supported by accurate interpretation for greater CPG and retail success, both day to day and long term.
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August 12, 2020
Unify provides a single access point to IRI data solutions (e.g., Market Advantage, Consumer and Shopper Insights Advantage, ShopperSights, etc.) from desktops or tablets. This workshop provides participants with an overview of Unify and its capabilities, then focuses on teaching participants to leverage Unify to extract POS data. Participants follow along on their own computers while key Unify functionality is explained and demonstrated. Interim exercises reinforce learning.
This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification.
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August 13, 2020
The course, Unify Navigation Basics, and/or a strong working knowledge of fundamental Unify functionality is required prior to taking this course. The Unify Advanced workshop expands upon learnings from the Unify Navigation Basics course and introduces advanced Unify functionality including Building Rules/Rule-based Reporting, Dynamic Custom Objects (Custom Aggregates and Saved Selections), Custom Calculations, and Charting. Participants follow along on their own computers while key Unify functionality is explained and demonstrated. Interim exercises reinforce learning.
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August 13, 2020
IRI Unify Add-In for Microsoft Office brings the power of Unify to Excel and PowerPoint via an application add-in. The solution provides a single access point to IRI data solutions (e.g., Market Advantage, Consumer and Shopper Insights Advantage, etc.). This virtual, instructor-led training session gives participants an overview of IRI Unify Add-In for Microsoft Office and its capabilities and teaches them to leverage IRI Unify Add-In for Microsoft Office to extract POS data.
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October 06, 2020
This workshop provides an interactive forum where participants learn to realize the full potential of panel data by following the Panel Decomposition Tree to understand changes in sales. The course reviews key consumer and shopper data terms, concepts and measures, including calculations, and provides a brief overview of the National Consumer Panel data collection methodology. Utilizing case studies and actual examples of IRI reports participants go on to practice leveraging panel data to uncover new insights and business opportunities.
This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification.
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October 07, 2020
In this highly interactive training session, participants are introduced to IRI's CSIA Base templates (e.g., Account Review, Brand Delistment, Brand Performance, Demographics, Leakage Tree, Sales Decomposition Tree, Trip Missions). Participants follow along on their own computers while select templates are modified and explained. Interim exercises reinforce learning.
This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification.
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October 07, 2020
In this highly interactive training session, participants are introduced to IRI's CSIA Premium templates (e.g., Basket Co-purchase, Cross Purchase, Exclusivity, New/Lost/Retained, Buyer Flow, Trial and Repeat, Product Switching). Participants follow along on their own computers while select templates are modified and explained. Interim exercises reinforce learning.
This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification.
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October 08, 2020
In this highly interactive training session, participants are introduced to ShopperSights IRIs activation planning platform that enables effective media planning and retailer execution at the individual household and store levels. Participants learn the fundamentals behind ShopperSights data (what it is, how it is collected), how to create a ShopperSights target, and how to leverage select ShopperSights templates. Participants follow along on their own computers. Interim exercises reinforce learning.This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification.
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