Thought Leaders: Sally Lyons Wyatt

Executive Vice President and Practice Leader, Client Insights

Focus and Expertise:

  • Food and Beverage Insights
  • Evolution of Snack Industry Trends
  • Consumer and Shopper Insights
  • Client Strategy and Marketing Solutions

About Sally Lyons Wyatt

Sally Lyons Wyatt has more than 25 years of industry experience and is a recognized thought leader on shopping and consumption trends. She is a frequent speaker at industry conferences and has a particular expertise in the evolution of meal trends as well as snacking.

As an executive and practice leader for IRI's Client Insights division, Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights and consumer relationship management (both traditional and online). She has held a number of key roles during her 15-year career with IRI, including the overall management and development of global account teams that provide service to Fortune 500 companies, including PepsiCo and Campbell's.

Hot Topics

  • Consumer Eating and Drinking Evolution – Over the past 10 years, the CPG industry has seen substantial changes in not only what consumers are eating and drinking, but also when and where. The CPG industry needs to understand this evolution and future implications in order to win their "fair share of stomach."
  • Understanding Snack Consumer and Shopper Insights – There is a delicate balance between consumers' overall quest for healthier living and the need for enjoyment. Manufacturers must understand where consumers are willing to indulge and focus on developing products that don't completely derail dietary-improvement efforts.
  • Creating Targeted Marketing Programs – It is important to use messages that engage consumers early and often to drive purchase behavior even in a more financially conservative marketplace.
  • Delivering Top- and Bottom-Line Growth – Winning share of spending and shopper loyalty depends on finding the right price. It is paramount to driving category growth, capturing share of snack spending and retaining and building customer loyalty.

Thought Leadership


  • NCA Sweets & Snacks Expo, State of Snacking, May 2022
  • SNAXPO, Consumer Snacking Mania and Growth Opportunities, August 2021
  • NCA Sweets and Snacks Expo, 2021: State of the Snacks Industry, June 2021
  • North American Millers' Association Conference, Post COVID-19 Consumer Demand, April 2021
  • 2021 Consumer Food Safety Education Virtual Conference, Consumer Food Trends and the Path Forward, March 2021
  • American Society of Baking: BakingTECH2021, Consumer Trends and Baking's Path Forward, February 2021
  • NCA Sweets and Snacks Expo, State of the Industry – Snack: Snacks Rule Center Store, May 2019
  • NCA Sweets and Snacks Expo, State of the Market – Confectionery: Momentum Builds Across All Segments, May 2019
  • NCA State of the Industry, State of the Industry, March 2019
  • Annual Food Marketing Conference, Stirring the U.S. Melting Pot for Growth, March 2019
  • FMI Midwinter Executive Conference, Top Trends in Fresh – Balancing the Consumer Pendulum, January 2019
  • American Bakers Association 2018 Technical Conference, State of the Industry, October 2019
  • AFFI-CON, The Power of Frozen, February 2019
  • The NGA Show, Steps Everyone Can Take to Increase Produce Sales, February 2019
  • The NGA Show, The Snack Category: What's Hot, What's New and the Omnichannel, February 2019
  • Sweets & Snacks Expo, State of the Market, May 2018
  • SNAXPO, New and Emerging Snack Trends, March 2018
  • NCA State of the Industry, State of the Market, March 2018
  • FMI Midwinter Conference, Top Trends in Fresh: The Consumer's Perspective, January 2018
  • PMA Fresh Connections Brazil, Consumer Trends: Maintain Consumer Demand Despite Brazil's Economy, August 2017
  • Sweets & Snacks Expo, Snacks 2017: State of the Market, May 2017
  • SNAXPO, State of the Snack Food Industry, April 2017
  • NCA State of the Industry, State of the Industry, March 2017
  • FMI Midwinter Conference, Top Trends in Fresh, January 2017


Webinars and Podcasts


  • Progressive Grocer's Top Women in Grocery 2021