Nishat leads a team of professionals in IRI's fast-growing media business that's focused on re-inventing advertising by offering a truly revolutionary portfolio of consumer personalization, optimization and measurement capabilities. He works closely with IRI's CPG, retail and media clients and partners to transform their use of media and promotions to deliver superior growth, increased return on advertising spending (ROAS) and improved consumer engagement.
Nishat has more than two decades of experience and has spoken at industry conferences for organizations including Advertising Week, the Advertising Research Foundation, the Consumer Healthcare Products Association, the Food Marketing Institute and the Local Search Association. His work has been published in the American Marketing Association, Forbes, MediaPost, AdExchanger, and Retail Leader. Nishat is on the Board of Directors for the Advertising Research Foundation.
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