Michael is the retail marketing expert within IRI's Retail Client Solutions division. He works with leading CPG retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From insights and purchase-based audiences to measurement across sub-campaign elements, his team works to bring the power of big data and superior methodology to drive growth.
Michael also is a member of IRI's Media Advisory Board and has led the development of measurement solutions for technology platforms, such as Google, Facebook and Pinterest. His experience across national, retail and publishing solutions provides a unique perspective to architect systems that make the most of each clients' assets and delivers meaningful insights to their advertisers.
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