Thought Leaders: Justin Petty

Senior Vice President, Media Solutions and Product Management, Global Media

Focus and Expertise:

  • Media Solutions
  • Audience Targeting
  • Cross-Platform Measurement
  • Product Development and Management

About Justin Petty

Justin leads IRI's product management and media solution teams within the IRI Media Center of Excellence. Justin has more than 20 years of experience in analytics and measurement for top brands and retailers. He is an IRI product expert focused on digital campaign measurement and targeting, with a commitment to delivering the value and insights that drive our clients' businesses forward.

As an industry thought leader, Justin has spoken at various industry conferences, including Predictive Analytics World and AdTech New York.

Hot Topics

  • Cross-Platform Measurement – Digital measurement is more complex than ever, and true understanding of a campaign's impact requires both a granular and holistic view of the results.
  • Audience Optimization – To maximize campaign effectiveness, the right audience must be carefully selected for the right marketing objective.
  • Best Practices for Campaign Performance – Campaign targeting requires a blend of science and art to reach the right households, at the right time, with the right message.
  • Insights and Storytelling – Insights matter, but the way you present them matters more. Complex statistical analyses must be distilled into their most meaningful parts in order to explain them in a simple, easy-to-understand and usable way.

Thought Leadership


  • ARF AUDIENCExSCIENCE, Accelerate Personalization for CPG Brands with Audience In-Flight Optimization, June 2018