Thought Leaders: Jonna Parker

Principal, Fresh Center of Excellence

Focus and Expertise:

  • Strategic Consultation
  • Solution Development
  • Market Performance
  • Consumer Behavior
  • Purchase-Based Targeting

About Jonna Parker

Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter.

Jonna joined IRI in 2016 and leads IRI’s Fresh Center of Excellence focusing on solution enhancement, industry relationships and client consultation across suppliers and retailers. Most recently, she spearheaded developing IRI’s Integrated Fresh solution for sales and shopper tracking across total food and beverage, a 2020 SIIA CODiE award finalist for business technology.

As an industry thought leader, Jonna has regularly contributed content to and been quoted in publications including Bakery and Snacks, National Provisioner, Winsight Grocery Business and CSP Daily News. She has also participated in notable events including the FMI Midwinter Executive Conference, the American Meat Conference and was named Progress Grocer’s 2020 Top Women in Grocery.

Hot Topics

  • Innovation in Fresh Foods – Competition in fresh is fierce and innovation is key to the perimeter's success. Retailers need to surprise and delight to capture loyalty while regularly testing new and exciting offerings.
  • Creating Solutions, Not Silos Across Grocery – Traditionally, grocery has been organized in silos, forcing consumers to search for solutions. To increase basket sizes, CPGs need to leverage big data in order to better understand shoppers needs and then use those insights to provide solutions.
  • Identifying Tomorrow's Highest Potential Customers – Retailers must be willing to step out of their comfort zones and invest in new technology and analytics in order to get a full-market perspective.

Thought Leadership


  • NGA Show, Promoting Healthy Eating, September 2021
  • IDDBA Show, What's in Store Live Workshop, June 2019
  • FMI Midwinter Executive Summit, 2019 Top Trends in Fresh – Balancing the Consumer Pendulum, January 2019
  • 2018 Chicken Marketing Summit, The State of Chicken, July 2018
  • IDDBA, Innovation and Trends in Dairy, Deli & Bakery, July 2018


Webinars and Podcasts


  • Progressive Grocer's Top Women in Grocery 2021