Thought Leaders: Dr. Krishnakumar S. Davey

President of Thought Leadership, CPG/Retail, IRI and NPD

Focus and Expertise

  • CPG and Retail Growth Strategies
  • Omnichannel Strategies
  • Strategic Pricing, Trade Strategy and Revenue Growth Management
  • Assortment and In-Store Execution
  • Artificial Intelligence, Machine Learning, Predictive and Prescriptive Analytics

About Dr. Krishnakumar S. Davey

Dr. Krishnakumar (KK) Davey is president of Strategic Analytics at IRI and a member of IRI's Executive Leadership Team. Strategic Analytics enables IRI's consumer packaged goods and retail clients to develop practical and prescriptive insights and recommendations around key growth, revenue management and sales execution priorities. KK has published several articles in leading publications on industry trends, best practices and growth opportunities and is regularly sought out by C-level executives and other leaders from IRI's largest CPG and retail clients for his perspectives on these topics. KK is also often quoted in leading business media and regularly speaks at industry conferences.

Hot Topics

  • Winning in CPG
  • CPG Product Premiumization 
  • Price Pack Architecture
  • Consumer Behavior and Channel Shifting
  • Artificial Intelligence and Machine Learning in CPG

Thought Leadership


  • Store Brands Industry Summit, Store Brands: State of the Industry, June 2021
  • Consumer Brands Association Leadership Forum, September 2020
  • GMA Leadership Forum, Build It or Buy It: How Acquisitions Are Shaping CPG Growth Leaders, August 2019
  • ARF FORECASTxSCIENCE, Can AI/ML Address Forecasting Challenges in the Dynamic World of CPG and Retail?, November 2018
  • FMI Midwinter Conference, How to Achieve Breakout Growth in CPG Today, January 2018


Media Coverage

Webinars and Podcasts