David is a lead Solution Architect for IRI's Collaborative Gateway program that allows Retailers to work closely with their suppliers to gain a common view of data and jointly focus on activating shoppers. He has extensive experience with integrating retailers' shopper loyalty data with supply chain, rest-of-market and third-party data to provide with a detailed, holistic view of their enterprise.
In this role, David leverages more than two decades of experience with big data, CPG-specific analytics and reporting platforms. At different points in his career, he has working directly with manufacturers, distributors and retailers across multiple channels and verticals.
Copyright 2022 IRI. All Rights Reserved.