Dan Sadler is a Principal of Client Insights at IRI, a leading market research firm. Dan works as a consultant providing insights and solutions to the industry. Dan has spent his entire 25+ year career within the CPG industry, with the last 10 years dedicated to the Confections market. Dan has been the IRI - NCA liaison for the past eight years and manages the partnership between IRI and many confection manufacturers. Dan is a familiar face and speaker at NCA’s State of Industry, ECRM and other trade events.
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