Thought Leaders: Connie Chang

Principal, Growth Consulting, IRI

Focus and Expertise:

  • Demand portfolio strategy
  • Brand and consumer strategy
  • Identification of drivers of demand
  • Portfolio innovation

About Connie Chang

Connie Chang is a principal in growth consulting within IRI's Strategic Analytics practice, where she leads the practice's dairy, plant-based and perishables vertical. Specifically, she has spearheaded global engagements in growth and marketing strategy, including demand portfolio strategy, corporate strategy, market entry strategy, brand strategy and architecture, portfolio repositioning, consumer decision journey and portfolio profitability evaluation. Connie has successfully partnered with senior leadership across Fortune 500 companies to help craft and translate strategic advice into actionable, value-creating initiatives that help clients navigate disruptive change.

Connie has more than 20 years of experience in management consulting for consumer products, financial services and high-tech industries, as well as marketing research leadership.

Hot Topics

  • Demand-based Growth Strategies
  • Go-to-Market Strategies
  • Shareholder Value Creation
  • Brand Repositioning
  • Consumer Decision Journey
  • Plant-Based Innovation

Thought Leadership

Speaking

  • Copenhagen CEO Conference, Keynote Speaker with Danish Crown Foods, 2018

Writing

Awards

  • Inter-American Development Bank – Scholarship
  • Brown University – University Award