Thought Leaders: Brad Shelton

Focus and Expertise:

• Creating Collaboration Programs for Retailer and Manufacturer B2B Growth
• Linking Disparate Data to Identify Innovation and Growth Opportunities
• Big Data and Predictive Analytics

About Brad Shelton

Brad Shelton is a seasoned CPG executive, with over 30 years of experience driving sales and marketing results for CPG retailers and suppliers. He works with CPG and retailer senior executives to transform their use of data and insights and their joint business planning processes to deliver superior growth, increased return on marketing investment and excellent shopper experiences.

During his tenure with IRI, Brad has successfully delivered industry-leading collaboration models for more than 15 top retailers (and growing), and he built the company's next-generation retail strategy. Additionally, Brad led the extension of U.S.-based collaboration solutions on a global scale, supporting client growth in Canada, Mexico, France, the United Kingdom, Australia and Asia.

Hot Topics

• Harnessing Big Data – Enabling high-impact insights across the organization to allow fast-paced decisions that drive growth.
• Winning in New CPG Retail Marketplace – Reimagining elements of retailers' business strategies due to unprecedented retail.
• Joint Business Planning – A structured approach and a shared view of performance and goals enables enhanced tactics to drive mutually beneficial outcomes.

Thought Leadership

Writing

• IRI Point of View, Pitch Perfect: Orchestrating the Collaboration Imperative, August 2019
• IRI Point of View, On-Shelf Availability: Fueling Profitability, Customer Loyalty and Topline Sales Growth, January 2019
• IRI Point of View, The Journey to Growth: Collaboration Enhances Speed and Agility, Paves the Path to Growth in a Challenging Marketplace, July 2018 (contributor)
• IRI Blog, Five Ways Retailers Can Activate their Customers and Categories

Webinars

• IRI Webinar, Using Supply Chain Gateways to Navigate COVID-19, April 2020