As senior vice president for IRI's Survey Practice, Brad helps clients and organizations leverage research and implement strategies to drive sales, improve marketing, enhance product development and innovation and optimize targeting efforts.
Brad has more than 20 years of progressive research, marketing and managerial experience and has built a strong sales, marketing and research track record. His diverse expertise includes accelerating growth in existing and new survey businesses, developing go-to-market strategies for innovative survey solutions and rebranding companies and reshaping marketing departments to drive demand generation.
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