Focus and Expertise:
- Strategy Development and Execution
- Profit and Loss Management
- Brand Marketing and Sales Management
Boris Oglesby is an executive vice president and practice leader at IRI. In his role, Oglesby is responsible for leading high-performance analytics, data development, delivery and client services organization in developing and using IRI's tools to identify and address a broad spectrum of key marketing issues, including new product launches, line extensions, trade spending, pricing and retail execution within the Beer, Wine, Spirits and Tobacco industries.
Oglesby also helped pioneer the IRI Diversity Advantage Program, to inspire and empower rising minority- and women-owned consumer packaged goods (CPG) companies to achieve positive organizational growth.
Prior to IRI, Oglesby was vice president of global marketing and strategy with MeadWestvaco. He has held significant senior leadership roles in other CPG companies, such as vice president of super premiums, cordials and strategy for Jim Beam Brands and senior vice president of marketing and development for Swedish Match North America.
Oglesby holds a Bachelor of Science in marketing from Grambling State University and an MBA from the Kellogg School of Management at Northwestern University.
- Organization Leadership
- Product and Brand Management
- Marketing Management
- Business Insights and Analytics
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