The e-commerce channel represents a whole new world for CPG brands and their growth potential. Already the fastest-growing CPG channel, it is expected to double in sales growth during the next 2-3 years. Category-leading, legacy brands in brick and mortar have yielded share to many challenger brands in e-commerce and are investing heavily to catch up. To stay ahead of the competition, small and mid-size brands will have to follow the fundamentals of winning online and focus their strategy on activating the digital shopper. This webinar will provide an update on the current e-commerce landscape and show how challenger small and mid-size brands can succeed online and grow share against legacy brands. Attendees will:
Speakers: Sam Gagliardi, Practice Leader, E-Commerce, Consumer and Shopper Marketing, IRI Jonathan Isca, Consultant, E-Commerce, Consumer and Shopper Marketing, IRI
Copyright 2022 IRI. All Rights Reserved.