Small and Mid-Size Brands: Harness E-Commerce for Faster CPG Growth

The e-commerce channel represents a whole new world for CPG brands and their growth potential. Already the fastest-growing CPG channel, it is expected to double in sales growth during the next 2-3 years. 

Category-leading, legacy brands in brick and mortar have yielded share to many challenger brands in e-commerce and are investing heavily to catch up. To stay ahead of the competition, small and mid-size brands will have to follow the fundamentals of winning online and focus their strategy on activating the digital shopper. 

This webinar will provide an update on the current e-commerce landscape and show how challenger small and mid-size brands can succeed online and grow share against legacy brands. 

Attendees will:

  • Understand current e-commerce trends versus brick and mortar, notably for small and mid-size brands.
  • Gain visibility into Instacart and click and collect sales at major retailers.
  • Learn the fundamentals brands need to succeed online.
  • Hear best practices for accurately tracking sales and trends in the e-commerce channel.


Sam Gagliardi, Practice Leader, E-Commerce, Consumer and Shopper Marketing, IRI 
Jonathan Isca, Consultant, E-Commerce, Consumer and Shopper Marketing, IRI