WINNING STRATEGIES FOR REACHING SNAP SHOPPERS
Participants in the Supplemental Nutrition Assistance Program (SNAP) represent 16% of U.S. households and more than 44 million people. While these shoppers account for 12% of total omnichannel dollar sales, their recent contribution to total dollar sales growth has been much larger.
IRI's report, "Discovering Pockets of Demand Part 7: Winning Strategies for Reaching SNAP Shoppers," provides the latest details on evolving SNAP benefits, the shoppers who receive them, and the best ways to support and win with this valuable shopper demographic.
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