Turn Retailer Product Pages Into E-Commerce Growth

SUMMARY

HOW TO TURN RETAILER PRODUCT PAGES INTO E-COMMERCE GROWTH IN 2022

For CPG brands, emerging from record COVID-19-fueled sales to keep the growth going in 2022 amid supply constraints and inflation is a real challenge. Getting e-commerce right is a key piece of the puzzle since it accounts for the lion’s share of current industry growth. As part of this effort, brands must prioritize optimizing their retailer product pages.

This report shares seven basic steps to help any brand enhance their e-commerce offerings by improving their retailer product pages. By implementing these strategies, brands can make better e-commerce decisions, invest more efficiently and capitalize on e-commerce growth opportunities faster.

This is the second installment in IRI's ongoing “Mapping Consumer Behavior in 2022” series. Look for additional installments on media activation and innovation in the coming months.

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