The Danger of Influenced Panels

SUMMARY

THE DANGER OF INFLUENCED PANELS

The number of receipt apps has exploded in recent years. Some exist mainly to drive affiliate marketing income and regularly feed promotional offers to their panelists. These activities compromise the ability of these apps to generate accurate consumer insights.

To get reliable information, it’s important to choose a receipt panel using data from a receipt app designed with a strict focus on generating consumer insights. IRI’s latest brief explores this topic fully, highlighting the dangers of using influenced panels and the benefits of choosing a research-quality panel instead.

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