Thanksgiving Tracker No. 3
As Turkey Day draws near, inflation remains a top concern, with data for week ending November 6 revealing 19% of all consumers and 30% of Gen Z and younger millennial shoppers worried about being able to afford their typical meal. IRI’s latest data indicates that traditional Thanksgiving basket items will cost 14.2% more than a year ago, led by inflation of sides, which are up 18.1%.
The final weekly edition of IRI’s 2023 Thanksgiving Tracker takes a deep dive into how American consumers are shopping for, preparing, celebrating and affording their Thanksgiving get-togethers in this inflationary year.
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