UNDER PRESSURE: COVID-19’S IMMEDIATE AND LONG-TERM IMPACT ON THE CONSUMER PACKAGED GOODS INDUSTRY
By IRI Growth Consulting and William Blair
The CPG industry has never been under more pressure as it faces a global pandemic, an impending recession, soaring unemployment, ubiquitous social distancing and unparalleled consumer fear across the U.S. For an industry largely accustomed to glacial change, these are unnerving times requiring warp-speed decision making. William Blair and IRI’s Growth Consulting practice have partnered to examine the most critical drivers currently affecting the CPG industry.
Companies should use the coming weeks to refine their growth strategies, enhance engagement with consumers, capitalize on trial stemming from new consumers entering their brand franchises and categories, and never lose sight of the important fundamentals of building robust, demand-driven growth strategies.
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