If you are a retailer or a CPG manufacturer, you’ve witnessed seismic shifts in the past few years. Sometimes it seems that you’re trying to change a tire on a speeding vehicle when it comes to pricing. Instead of reacting to the industry transformation that’s occurring, now’s the time to recalibrate your pricing practices so that your organization can grow. For CPG companies, a one percent increase in price realization can boost operating income by as much as five to six percent. This Point of View will help you determine whether your organization is equipped to take advantage of strategic pricing practices and the right corporate mindset, partners, technology, promotions, and people to make it happen.
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