THE CONSUMER SELF-CARE EXPLOSION: IMPLICATIONS AND OPPORTUNITIES FOR WELLNESS AND TREATMENT PRODUCTS
By IRI and Kline
Prior to the pandemic, IRI had already observed increases in consumer self-care behaviors since we started monitoring these habits in 2014. But COVID-19 encouraged even many "self-care skeptics" to engage.
The 2020 pandemic intensified the resolve of almost all consumers to do something to care for themselves. Six themes emerged from IRI and Kline’s most recent consumer survey in late 2020. Some are quite familiar, others more recent – and all contribute to a groundswell of consumers taking ownership and control of their health.
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