Retailer-Supplier Collaboration

The Journey to Growth: Collaboration Enhances Speed and Agility, Paves the Path to Growth in a Challenging Marketplace

Technology is quickly redefining the relationship that retailers and brands have with shoppers, as it provides virtually unlimited options of where to shop and what to buy. Consumers today are motivated by better shopping experiences and more relevant marketing, and retailers of all sizes and formats are battling online and offline to encourage purchase and loyalty. 

In traditional retailer-supplier relationships, a major challenge is that each partner has a separate view of the customer – with separate data sets, performance goals and ways of measuring impact. These separate views limit their ability to fully understand what is impacting performance. As a result, retailers and suppliers are unable to create strategies that benefit both parties or quickly and effectively react to new opportunities.

To stay one step ahead of the market and changing consumer behavior, retailers and suppliers require a shared view of all the influencers that sway shopping and purchasing behavior. Read “The Journey to Growth: Collaboration Enhances Speed and Agility, Paves the Path the Growth in a Challenging Marketplace” to see how retailers and suppliers can achieve their shared goals of growing market share, driving revenue and margin growth, and improving sales efficiency.