Economic indicators may have been shaken by wild weather, but Mother Nature has not shaken the private label sector this year. The sector has far outperformed the industry thus far in 2017, driven by growing assortment and strong consumer support.
The private label story does not end here. Two-thirds of consumers plan to purchase private label more frequently in the coming six months. But, the market is transforming quickly, as assortment evolves and becomes more targeted and new players enter the marketplace.
It’s an environment that warrants close monitoring.
Learn more about the latest private label CPG trends and what marketers can do to capture new growth opportunities during the remainder of 2017.