THE PREMIUM OPPORTUNITY
This report, part of IRI's "Discovering Pockets of Demand" report series, highlights one growth pocket for CPG manufacturers in 2021 and beyond – premium and super-premium products.
Despite the ongoing economic uncertainty and expectation, premium products have seen a spike in demand since the beginning of the pandemic within both high- and low-income households. CPG manufacturers and retailers need to be aware of this trend and ensure they are capturing the opportunity with premium products.
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