POS Data Key for Market Measurement

SUMMARY

MEASURE MARKET PERFORMANCE AND SHARE WITH THE FULL VIEW OF THE TRUTH

As consumer purchasing expands across channels, so does the need to accurately measure market performance and share. Point-of-sale (POS) data remains the cornerstone of any marketplace view grounded in truth and accuracy.

This IRI report discusses the vital role that POS data plays in providing:

• The unassailable ground truth for those retailers and channels where full POS data is available.
• A foundation for more reliable market share numbers than you can get using receipt panel data alone.
• Data that is rich and granular down to the UPC level, including product attributes, promotion and pricing.
• More accurate and more actionable information when combined with panel data for full market coverage than panel data alone can provide.

The paper also offers insights not only on the best ways to use POS data, but also on the best uses of other tools such as receipt panels, scan panels, loyalty panels and surveys. By using the right tools for the right tasks, your company can get better insights into various aspects of market measurement, consumer behavior, consumer attitudes, granular sales activity, and more.

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