SUPPORTING THE NATURAL
By IRI and SPINS
As COVID-19 continues to reshape CPG and retail, a report from IRI and SPINS shows that natural product sales are up compared to last year, and they continue to outperform conventional products as consumers’ shopping and purchase behaviors shift during the pandemic.
The research focuses on natural shoppers’ product and shopping preferences, recommended strategies for manufacturers and retailers to attract and retain consumers, and suggested strategies to employ that will maximize new opportunities in the future.
Economic pressures on consumers and product availability are impacting shoppers’ category buying strategies but to date have not dampened their interest in natural products. Brands and retailers can gain valuable insights from both past weeks’ behavioral data and shopping patterns during the last recession.
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