Bigger Can Be Better: Maximize Speed and Impact with Benefits-Based M&A
As consumers’ shopping behaviors and preferences continue to evolve, large consumer packaged goods manufacturers have been struggling to find consistent growth. To meet shoppers’ changing needs, CPGs have begun vigorously seeking out merger and acquisition opportunities in unprecedented numbers, often as a tool for innovation. In fact, M&A deals for the top 50 global CPG companies reached a 15-year high in 2017.
Identifying the right M&A opportunity, however, is a herculean task, especially in a marketplace where speed is a key factor of success. To get it right, companies need an unbiased shopper perspective that is rooted in accurate market views across categories and aisles and a deep understanding of what is driving shopper loyalty to particular brands and products.
Read what CPG manufacturers can do to identify high-value, white-space innovation opportunities and forecast the market potential of deals with 90 percent accuracy.
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