IRI Illness Tracking: The Antidote to Flu, Cold and Allergy Seasons
IRI Illness Tracking is your cure if you are not up on the latest trends in flu, respiratory ailments and allergies. It identifies afflicted consumers and correlates their purchase behaviors, so you can identify the impact market by market and target your brand messaging.
IRI integrates illness data on one platform, so your users can rapidly access insights into seasonal categories. Last year, many categories posted double-digit sales during the cough, cold and flu season, such as vitamins and pain relievers, spray disinfectants and hand sanitizers, refrigerated juices and honey.
New growth opportunities can now replace out of stocks and excess inventory for CPG manufacturers and retailers. IRI Illness Tracking identifies the hardest hit geographies and the spikes and variances in health care and non-healthcare categories.
Product Overview: IRI Illness Tracking
Sales Sheet: IRI Illness Tracking Module
Press Release: IRI Pinpoints How Flu Uptick Is Impacting U.S. Markets and Helps Retailers Keep Medicine on Shelves for Consumers
Report: Flu Fury: IRI Pinpoints How Flu Is Impacting U.S. Markets
Infographic: Flu Fury
Video: IRI 2018 Flu Trends