HOW SMBS CAN WIN AGAINST SEASONAL HEADWINDS
Small and medium-sized businesses (SMBs) face real challenges as they make fall media plans. Foremost among them is the high cost of digital ad buys right now, a problem exacerbated by midterm election ads and competition from deeper-pocketed competitors ramping up their holiday advertising.
This IRI report provides information on how SMBs can navigate this environment to more successfully — and affordably — market their products and services by harnessing the power of purchase-based audience targeting.
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