High-Value Customers

Delivering Growth Through High-Value Customers

Store closings are at an all-time high, as online retailers win consumers’ attention and spending, and traditional brick-and-mortar stores struggle to protect sales. With a stagnant CPG market, retailers are driven to find new sources of growth. One way to do this is by capturing more sales, among both existing customers as well as high spenders that may currently shop elsewhere.

The top-spending households in any CPG category spend nearly three times more than the average household. By identifying and activating these households through a proven approach, marketers can capture greater share of wallet and win outsized sales growth across categories and stores.

Click here to learn how to find new growth with the highest-value customers.

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