Fresh Bread Trends: Winning with Younger Consumers

SUMMARY

Fresh Bread Trends: Winning with Younger Consumers

Bakery products reliably deliver for customers in the areas of sustenance, comfort and indulgence. And that’s why the fresh perimeter and center-store bakery departments have continued to deliver dollar growth both through the pandemic and into our current inflationary period.

As consumers continue to eat nearly 80% of their meals at home, the bakery department is poised for ongoing growth as a solution for shoppers seeking fresh, healthy and convenient options. This report examines the top current bakery trends and opportunities. Read it to learn the latest on shifting shopper behaviors and product preferences, growth opportunities with Gen Z and millennial shoppers, and the best assortment and promotional strategies to pursue right now.

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