CLICK AND COLLECT IS POPULAR WITH GEN X
Consumers are often following a hybrid approach – for example, learning about and buying a product online and then going to a brick-and-mortar store to pick it up.
% of Consumers Using Click and Collect
SOCIAL MEDIA INFLUENCES PURCHASE
Digital activity is already influencing three-quarters of retail decisions and has the power to shift purchase behaviors. One-quarter of consumers will share opinions about brands on social media platforms, and half are open to switching to a new brand after seeing a good online review.
Among younger consumers – particularly millennials and Generation X – the power of social media is even stronger.
Factors in Brand Selection /
% of Consumers Agreeing “Much” or “Somewhat” More