As COVID-19 continues to impact consumers, the IRI Leaderboard (a feature in IRI Unify) tracks new and emerging trends, providing automated and updated consumption info for the U.S. The data reveals what's happening with consumption and how consumer mobility, the macroeconomic environment, dining out and summer travel plans will impact what happens next.
As of this writing, nearly 30% of the U.S. population has received at least one dose of a COVID-19 vaccine, and the CPG demand curve continues to shift.
This report shares more about what's happening in the market and the additional opportunities you can leverage for your CPG or retail business.
View all COVID-19 Reports
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