CPG and Retail Insights to Manage the Impact of COVID-19

The coronavirus/COVID-19 pandemic is having a significant impact on business across the globe, including CPG and retail. IRI is closely tracking developments in our industry using our data sources (point-of-sale, loyalty, panel, e-commerce and social media) to help our clients understand the resulting changes in consumer and shopper behavior across categories, brands, channels and retailers in the areas affected by the virus. Our goal is to help companies successfully manage real-time supply/demand chain issues and determine how to best handle promotions, out-of-stocks, pricing and assortment to meet the changing needs of consumers.

This page is updated regularly with the latest data and insights from IRI. If you have specific questions related to your business, please reach out to your IRI representative or contact IRI@IRIworldwide.com.



IRI'S RAPID-RESPONSE COVID-19 SOLUTIONS HELP BUSINESSES MAKE REAL-TIME DECISIONS

Quickly understand your consumers' shopping and media consumption behaviors, sale and out of stocks. New daily and weekly data enables insights-driven, near-term decisions and more accurate planning.

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The Latest Reports and Insights from IRI

PARTNER REPORTS

In partnership with the Boston Consulting Group (BCG), IRI is releasing ongoing consumer spending tracking reports with insights across eight countries, including the U.S.

BCG

May 15, 2020 Report

View partner report archive>>

U.S. REPORTS

IRI’s latest reports and analyses share what’s happening with CPG in the U.S. and shares solutions for manufacturers and retailers to help them manage through the pandemic.

BCG

May 28, 2020 Report

View U.S. report archive>>

INTERNATIONAL REPORTS


Analyses from IRI around the world provides insights into how the pandemic is impacting consumer and shopper behavior across countries, and guidance on how to move forward.

IRI

May 29, 2020 Report

View international report archive>>

BCG

ADVERTISING INSIGHTS

IRI’s Media Center of Excellence has developed a guide on advertising during a pandemic. It includes an overview of current media buying and consumption trends, overall and category-specific recommendations and how IRI can help advertisers navigate new challenges.

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Blogs on COVID-19 Topics

CPG Consumers Seeing Price Increases and Out-of-Stocks as COVID-19 Launches a Recessionary Period

So much has changed during the past few months since COVID-19 became a public health crisis and has now morphed into a financial pandemic creating havoc in the U.S. and globally.

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When Consumers Want to Stock up and Get Out: Integrated Insights Capture High-Value Shoppers on the Fly

We are now a few months into the COVID-19 pandemic in the U.S.

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CPG Stockpiling: What to Expect Now and When It’s Over

Past crises provide a look at the short- and long-term effects of stockpiling behavior.

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Webinars on COVID-19 Topics

Meat During COVID-19

The pandemic has also led to a considerable amount of actionable key learnings about foods across the grocery store, especially within the fresh perimeter. As we go forward into a new reality, what can we learn about the pandemic’s impact on fresh foods in the current landscape and the role they will play in the future?

Watch Replay


Produce During COVID-19

The pandemic has also led to a considerable amount of actionable key learnings about foods across the grocery store, especially within the fresh perimeter. As we go forward into a new reality, what can we learn about the pandemic’s impact on fresh foods in the current landscape and the role they will play in the future?

Watch Replay


Key Learnings in Fresh Foods in the Era of COVID-19

The pandemic has also led to a considerable amount of actionable key learnings about foods within the fresh perimeter. As we go forward into a new reality, what can we learn about the pandemic’s impact on fresh foods in the current landscape and the role they will play in the future?

Watch Replay




Podcasts on COVID-19 Topics

Advertising Lessons from Past Crises
How Brands Can Win in Economic Upheaval

Consumers are forming new buying patterns similar to those made in past crises. IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind; Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

Listen Now


View previous COVID-19-related podcasts >>

Observations and Implications



TOTAL STORE

For the first time ever, total U.S. multi-outlet sales topped $24.8 billion in a single week. Across the aisles, sales reached an unprecedented high in the week ending 3/15/2020, 62% higher than the same week the prior year. Center-of-store food and beverage driving 40% of all sales, although fresh foods including meat, produce and baked goods were also in-demand for at-home meal solutions. Learn More


NON-EDIBLES

For the week ending 3/15/2020, retail (MULO) had its biggest non-edibles sales growth week compared to the last few years – it was 37.5x the average weekly sales growth. Consumers spent $2.7+ billion more dollars than they did last year on total non-edibles, which includes the following departments: beauty, general merchandise, health, home care and tobacco. Learn More


FOOD

Center of Store
The food and beverage items that continue to be popular are shelf-stable and frozen food items, sports drinks and water. Categories such as rice, macaroni and cheese, pasta, canned vegetables and canned fruit are all driving significant growth as consumers purchase items that can apply to multi-serve occasions.

Fresh
With consumers focused on stocking up, perimeter departments grew 45% (week of 3/15/2020) versus the same week in 2019. Refrigerated pre-packaged meals were also in favor versus in-store food service, and bread, rolls and morning sweet goods helped shoppers looking to replace morning and lunch routines with in-home options. Fresh foods will be critical at all store types as shoppers round out their increased at-home meal needs with perishables.

Protein

Fresh meat sales are quickly accelerating and resulting in empty or picked over meat cases. Whether beef, turkey, chicken or pork, grinds are gaining very quickly as well as chicken breasts, recipe-ready wings and marinated pork loin as versatile and easy-to-prepare items.

Snacking
Consumers are seeking products that bring comfort and joy, and products that are increasing in sales include salty snacks, chocolate, ice cream and frozen novelties. Half of the American food dollar previously was spent outside the home, so most of that is now shifting to food consumed in-home. Consumers will need help to satisfy their continuous desire for new experiences and tastes.



NON-FOOD

Household Cleaners
Consumers are purchasing cleaners that are not necessarily seen as sustainable, as they look to products they perceive as stronger in tackling the virus on surfaces.

Cosmetics
Work-from-home and restricted socializing are likely to result in consumers using fewer cosmetics and haircare products.


SHOPPER BEHAVIOR

There will continue to be a greater shift to online purchasing of CPG products with click and collect at grocery, club, mass merchandisers and more, as more cities implement “stay at home” orders.

With several economies tightening around the world, consumers will increasingly look for the value proposition, zeroing in on lower-priced brands and/or private label products.


SUPPLY CHAIN

There will be dips in sales of some of the most overstocked items. Retailers should have a good handle on their supply chain to know where the next hot spot will be and shift products from less densely populated areas (that have a lower risk of major outbreaks) to the next likely “yellow zone.”

The number of product choices for consumers may be limited going forward as manufacturers focus on producing top stock-keeping units to meet consumer demand.

Additional COVID-19 Resources



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