Convenience Stores: Keep the Core; Appeal to More

Convenience Stores

Convenience Stores: Keep the Core; Appeal to More

The convenience store channel is undergoing a bit of a metamorphosis. Competition is heating up, and convenience stores find themselves increasingly pitted against other channels, particularly dollar and drug channels, for share of spending in this area.

Two major sources of revenue and trip behavior for convenience stores, gasoline and cigarettes, are facing challenges, including high prices, increased taxes, and, for cigarettes, changes in consumer lifestyle. These challenges, in turn, have brought both challenge and opportunity to convenience store marketers regarding in-store purchase behavior.

The channel is also being forced to adapt to meet a growing market for healthier living, or else risk being left behind. And, as explored in a number of IRI studies, including New Product Pacesetters and State of the Snack Industry, eating occasions have and will continue to blur as consumers look to fuel up without slowing down.

This report provides insights into current and emerging challenges and opportunities within the convenience store marketplace. It includes guidance on how to compete in this evolving environment with strategies that will deliver ongoing growth for convenience store banners, categories and brands.

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