Beverage Alcohol Defies CPG Trends​

SUMMARY

Beverage Alcohol Defies CPG Trends​

The beverage alcohol category continues to buck CPG trends. Amid rampant inflation, price increases for beverage alcohol continue to significantly lag other categories. And beer, wine and spirit customers are still shifting from value to premium price tiers.

This 2022 midyear alcohol update shows that consumption trends are fluctuating as on-premise consumption continues to recover despite inflation and labor challenges and ongoing COVID-19 unpredictability.

In this environment, better-for-you options and pre-mixed cocktail products continue to expand, and premium wine and spirits continue to gain e-commerce share. A focus on promotions, digital targeting, retailer websites and varied delivery options will be a promising strategy for ongoing growth.

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