AVOID MISLEADING INSIGHTS FROM RECEIPT PANEL DATA
Brands need accurate insights on retail performance at the product level to truly understand consumer purchasing behavior and make better business decisions. And this includes accurate information on granular product attributes like product size, flavor, pack size and other details. But you can’t get this information — or accurate below-the-brand insights — from receipts alone. Or from panels that rely solely upon them.
This IRI brief explains the problems with attempting to get reliable below-the-brand insights from a stand-alone receipt panel and provides an alternative approach that will give you insights without compromise.
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