The Time is NOW for Fresh
Fresh foods were on board with the e-commerce ride of 2020. And fresh departments were agile in responding to the varying needs of American households on lockdown. But retailers need to work now – ahead of increased social mobility – to promote fresh foods’ role in solutions that span the grocery store. Listen to the latest episode of Fresh Perspectives with Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker is Principal of IRI’s Fresh Center of Excellence for more on how to position fresh foods for 2021 and beyond.