the shifting protein landscape

The Shifting Protein Landscape

The Shifting Protein Landscape

Inflation, animal welfare issues and new generational preferences are all affecting the sales of various fresh meat and poultry products. Chris Dubois, executive vice president of IRI’s protein practice, provides insights into surprising winning products, offers a detailed industry outlook, and shares opportunities to connect with younger shoppers.


  • Recent price increases for fresh meat and poultry don’t seem as extreme as other areas of the grocery store, but prices are much higher than a few years ago.
  • Protein producers have been facing supply threats dues to avian flu (poultry) and African swine fever (pork).
  • Millennials have different food preferences than older generations, buying far less veal and more chicken, ground turkey, oat milk and nut butters.

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