The Rapid Rise of E-commerce

Sam Gagliardi, EVP e-commerce for IRI and Sucharita Kodali, VP and Principal Analyst, Forrester Research GET REAL in this episode about all things e-commerce.  Plenty of insights and implications are uncovered for marketers from: myths about e-comm penetration; which retailers are gaining share at Amazon’s expense; and the reality that online purchases are beginning to eliminate shopping because people aren’t re-shopping, they’re re-buying through auto-fulfillment, previous purchase conveniences and voice. Check out our [link to] “Potential Impact Of Reduced Unemployment Benefit Changes On Food & Beverage Spending” thought leadership mentioned in the episode.
 
Learn more: COVID-19 -Emerging Point of Views 8-14-2020, 8-11-2020, 7-30-2020

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