The Role of Fresh in an Omnichannel World

Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they’ll continue to look for a variety of healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation.

Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk fresh strategies for an omnichannel world.

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