Retaining Confident Cooks

Retaining Confident Cooks

Retaining Confident Cooks

2020 saw home kitchen activity increase dramatically, with households cooking most meals at home. From YouTube tutorials and  shoppable recipes to targeted marketing and investments in e-commerce and searchability, Chris Dubois, Senior Vice President of the Protein Practice at IRI talks about positive ways the CPG retail industry supported home cooks and provides strategies for retaining a significant share of the food dollar in 2021 and beyond.

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