Retail Media Platforms with IRI’s Michael Ellgass

Retail Media Platforms with IRI’s Michael Ellgass

Retail Media Platforms with IRI’s Michael Ellgass

The CPG Guys Sri Rajagopalan and Peter V.S. Bond are joined by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRI. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.

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