137: Frozen Foods Accelerate the Speed to Table

The unique value proposition of frozen foods is not getting the attention it deserves. Based on her recent webinar, Icy Hot Insights: Top Trends in Frozen Foods, Circana’s Sally Lyons Wyatt outlines the many value definitions that frozen addresses. Learn how to use these motivations to align your strategies with changing consumer preferences.





 

Highlights:

• Heavy frozen entrée buyers account for 36% more restaurant trips than the average customer. In addition to making quick meals possible, frozen can compete with restaurant quality, cuisine type, and flavor experience, all from the comfort of home.
• Manufacturers and retailers should promote the low cost per serving and the ways frozen foods can stretch food budgets.
• Other ways frozen foods can be promoted include waste minimizers, ingredients for trending kitchen appliances, and options that fit special diets.
• Ice cream, sherbet, and frozen novelties represent an anchor that attracts a wide cross-section of consumers. Leverage the power of frozen treats to promote other frozen items.

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