COVID-19’s Impact on CPG Retail Transformation
With the outset of COVID-19 we saw nearly all the food dollar transition to the home. That impact on CPG retail has been tremendous as retailers initially scrambled to get product to the shelves. But as we move into our next normal, we see other shifts occurring in retail, including where we shop, how we purchase and what we’re buying. Join Sally Lyons Wyatt, IRI’s Executive Vice President and Practice Leader, and Kurian Thomas, IRI’s Retail COO, North America to learn how retailers and manufacturers are addressing this growth and strategies for moving forward.