COVID-19’s Impact on CPG and Retail

IRI has been publishing weekly COVID-19 Thought Leadership reports and also recently hosted a webinar with FMI: Consumers Face the Reality of COVID-19: Observations and Implications for CPG and Retail (https://www.iriworldwide.com/en-US/Insights/Webinars/Consumers-Face-Reality-of-COVID-19). IRI Growth Insights host Joan Driggs was recently invited to participate in Joe Tarnowski’s ECRM podcast, based on IRI’s COVID-19 Thought Leadership. For this podcast, entitled COVID-19’s Impact on CPG and Retail, Joan and Joe discussed another of topics, including:

• What we can learn from recessions and other crises that can inform CPG retail.
• The opportunity for smaller brands and private label products to gain new buyers.
• And whether the rise in e-commerce will have staying power.

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