COVID-19's Impact on Retail Media Networks

Like e-commerce, retail media platforms experienced growth during the pandemic, as more consumers searched and shopped online. Special guest Abishake Subramanian, senior director and head of advertising and partnerships at Sam’s Club, joins IRI’s Mike Ellgass, executive vice president of retail marketing solutions, to talk about this intersection of marketing and technology and how CPGs can realize a high return on ad spend with targeted, measurable media.

[0:45] Guest introductions
[5:27] Retail media platforms - then and now
[10:10] What is Sam's Club doing now
[14:05] Viewing retail media in a new light
[21:55] Measuring a successful campaign
[28:56] Tools that deliver success
[31:43] How does retail media change post-pandemic
[36:24] The future of retail media platforms
[43:30] Recap
 

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