The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. IRI's Larry Levin, EVP of Market and Shopper Intelligence, and Chris DuBois, SVP of the Protein Practice, talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.
[02:03] Who’s cooking at home?
[05:42] Consumer inspiration to try new foods
[08:21] New cooking tools in the kitchen
[11:35] Maintaining excitement around cooking at home
[14:20] Growth of e-commerce
[20:03] The future of confident cooks
[23:25] Key takeaways