C-SUITE CONVERSATIONS: DIRECTING DIGITAL TRANSFORMATION

C-Suite Conversations: Chris Rupp, Executive Vice President and Chief Customer and Digital Officer, Albertsons Companies

C-Suite Conversations: Chris Rupp, Executive Vice President and Chief Customer and Digital Officer, Albertsons Companies

IRI's Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Chris Rupp, executive vice president and chief customer and digital officer for Albertsons Companies. With more than 2,200 supermarkets under 20 banners, Albertsons is one of the largest retail employers in the U.S.

In this exclusive interview, Rupp speaks with KK Davey, IRI president of client engagement, about the company's e-commerce and delivery enhancements, the growing importance of fast and convenient grocery pickup, and the necessity of integrating various loyalty and e-commerce apps for a seamless one-stop experience. Rupp also discusses Albertsons' work with partners such as Google and Pinterest and the company's launch of its new retail media network. She concludes by sharing her keys to a successful digital transformation and her best career advice for those who wish to follow in her footsteps.

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