New Product Pacesetters is one of IRI's most anticipated annual reports. In this episode, Larry Levin, IRI's EVP of Marketing and Shopper Intelligence and Joan talk about the impact of the pandemic on new product launches and future innovation. How can some of the back stories of top Pacesetters influence your next product launch? Download IRI 2020 New Product Pacesetters and the list of Top 200 IRI New Product Pacesetters.
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